Fractional Chief Marketing Officer
Gajdecki Consulting offers a range of effective part-time Chief Marketing Officer leadership services tailored to established small and medium-sized companies with annual revenues from $3 million to $25 million dollars.
Fractional CMO services focus on converting your efforts into sales through strategic marketing experience. Support is offered for businesses as well as private equity groups.
The role of the fractional CMO
Developing the marketing strategy for both the short-term and long-term.
Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising for digital and traditional channels, and marketing automation
Solving marketing problems and resolving them quickly.
Leading the marketing department and mentoring team members.
Hiring new employees and building out your team for success.
Working with outsourced agencies leaning on their experience while holding them accountable setting and monitoring KPI's.
Our executive leadership brings an objective viewpoint into key areas of your business.
Growing with your business, the Chief Marketing Officer support helps you navigate the current landscape of digital evolution and guides you through these key areas:
Technology audit & roadmap
Step by step support for digital transformation and marketing evolution
Change management planning
Each business is unique, and we've found over the years that through well-planned and executed sales and marketing efforts, we can accelerate success.
We combine financial management into our sales and marketing activities to lay the foundation for a strong return on investment. Different than a traditional marketing agency, we become your strategic partner as your product launch and marketing evolve and we don't pre-select ad channels until we have your organic foundation strong and performing well. We are wise with your marketing efforts and prefer high return activities that bring in sales leads or conversions.
Our experience working in the US and Canada with Fortune 500 companies to start-up ventures, gives a unique understanding of the challenges large, medium and small businesses face and the investment needed to see results.
Before founding Gajdecki Consulting, Stefanie worked at the Business Development Bank of Canada (BDC) as a Senior Business Consultant helping over 100 Canadian entrepreneurs across industries grow their business.
Prior to the BDC, Stefanie worked with B2B and B2C companies in Telecommunications, Construction, Transportation, Retail, Manufacturing, Food Service, CPG, Technology, Education and Entertainment. A sample of the brands and companies she has worked with directly, or in agency/consulting, are below.
Our goal is to be your trusted advisor sharing data-based, financially accountable advice to support your growth journey.
Ravi Dindayal, National Director Revenue Growth
& Expansion - BDC
...Stefanie has a unique combination of creative marketing skills matched with strong business acumen. She has been a trusted advisor for a variety of businesses in multiple verticals leading strategy and execution...
Michelle Binkley, Senior Digital Producer
...Stefanie combines her knowledge of the digital space and marketing to maximize results for clients and is a key contributor to strategic planning, social media campaigns and digital content management....
VP Retail Sales,
Vancouver Bullion & Currency Exchange (VBCE)
Gajdecki Consulting has been an absolute pleasure to work with. Stefanie's professionalism, combined with years of experience and leadership has been a tremendous addition to our organization assisting us with numerous marketing and branding initiatives. I highly recommend Gajdecki Consulting services.
Claudia Mason, Client Partner - BDC
...Stefanie is a smart, strategic leader who can see things coming, thinks on her feet but also does the work needed to get to the right conclusion.... My clients love working with her as she adds value in growing their business in areas they didn’t consider.